With a wide variety of tourism offerings, MoT will further push destination India through the ‘Find What You Seek’ campaign at ITB Berlin 2014. The host of states attending the event and the increased number of private players exhibiting at the annual trade show will showcase the ‘best’ that Incredible India has to offer.Anish V Punnackattu presents highlights of India’s presence at ITB Berlin 2014
In order to create an international brand presence and increase tourism exchanges between India and other countries, the Ministry of Tourism (MoT), Govt. of India will showcase its international campaign ‘Find What You Seek’, at ITB Berlin 2014. The event is set to be held at Messe Berlin fairgrounds in Germany from March 5 to 9. In 2013, MoT had launched this international campaign, which is the second phase of the Incredible India campaign, at the same event after its initial launch at the World Travel Market (WTM) London in 2012. This information was provided by Anand Kumar, Joint Secretary, Ministry of Tourism, Govt. of India.
Talking about the concept of this campaign, Kumar said that it is mainly focused on consumers. The main focus of the campaign is to inform them about the variety of tourism products that India offers. Consumers can find tourism products as per their choice, be it heritage sites, forts, beaches, backwaters, lakes, mountains, adventure, wildlife, culture, festivals, medical, wellness, MICE, religion and shopping, Kumar said.
This year the Incredible India stall, which is 700 sq mts in size, will accommodate 65 travel and tourism suppliers from the country and India Tourism. The beautifully designed India pavilion’s centre of attraction will be the iconic Taj Mahal. The size of the stall is a little less compared with the area of 870 sq mts it was in 2013. However, in terms of exhibitors attending ITB along with India Tourism, this year the participation is in high numbers. Besides suppliers at the India pavilion, 126 travel and tourism suppliers from India will be participating at ITB Berlin 2014 as individual exhibitors. The profile of these participants is tour operators, hotels, resorts, State Tourism Boards (STBs) and other tourism-allied service companies. In 2013, 40 suppliers attended ITB along with India Tourism.