‘SMEs must understand importance of branding’

Ad guru Pralhad Kakkar says SMEs must promote its products through social media which is very effective

SMEs must understand the importance of branding. Now, branding is not only restricted to advertising for television, print media or radio. SMEs must promote its products through social media which is very effective”, said veteran advertisement guru Pralhad Kakkar in Pune.

He was speaking at the 22nd forum ‘Secrets of Success on SMEs, organised by India SME Forum (ISF). It was centered on the objectives of knowledge-sharing and the best practices to enhance competitiveness of the small and medium entrepreneurs in association with Business Standard.

While elaborating importance of branding and social media Kakkar said,” Social media is very cost effective as compared to other advertisement mediums. Social media has become a platform for personalised engagement with SMEs. Branding can contribute in this area significantly. This is a smartest way to engage with the target community. The capability of social media is immense for SMEs. As they can target their potential markets according to the regional specifications.”

Citing the example of Gujarat Chief minister Narendra Modi‘s, Kakkar added, ” Narendra Modi is an ideal example of effective usage of social media. Other politicians of almost all the parties are using social media for the promotion.

If you have to make your product global, branding is very important. Selecting an appropriate name for your company or product itself is a branding.

The forum was inaugurated by Lt Col Prem Anand, general manager DCCIA, Ratnesh Rathi president CMDA, Anant Sardeshmukh, director general MCCIA, Sanjay Athalye, Reliance commercial Finance and Vinod Kumar, Country Head SDRC & honorary vp India SME Forum.




SOURCE: http://www.business-standard.com/


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