Microsoft bets big on SMEs with Azure


Microsoft Corp. on Wednesday said it will allow its over 10,000 channel partners in India to offer the Azure cloud platform to enterprises, a move that will enable the global software giant reach thousands of small and medium enterprises (SMEs) in the country.
“Microsoft is making Azure available in the open licensing catalogue for India. We saw that many SMEs wanted our Azure platform but they also wanted to work with their local IT partner for the same,” Microsoft India general manager (small and midmarket solutions & partners) Meetul Patel told PTI.

With this move, small and mid-sized businesses (SMBs) in India will now be able to purchase Microsoft Azure cloud platform from their local IT partner, he added. Earlier customers purchased Azure either directly from the Azure website or as part of an Enterprise Agreement (EA) with Microsoft.

While these options would continue, SMBs are likely to leverage their existing partners to procure Azure, he said. Patel said cloud is a great way for SMBs to enhance their business efficiency with minimal expenditure on IT. “We make available the most comprehensive portfolio of enterprise-grade cloud services to help them increase productivity and competitiveness. Office 365 is already available in the open catalogue and now with the addition of Azure, SMBs will be able to quickly build and deploy applications at reduced costs with flexible monetary terms and achieve faster return on investment,” he added.

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