Micromax, India’s second largest samrtphone player, Tuesday partnered with state-run Bharat Sanchar Nigam Limited (BSNL) to drive data growth in the country.
Under this partnership, Micromax and BSNL will extend unique reverse bundling handset offers of free data usage of up to 2GB per quarter to the Indian consumers.
Under the partnership agreement, six Micromax devices will be bundled with the BSNL offers – X070, X088, P410i, MMX377G, A37 and A37B.
Vineet Taneja, chief executive officer at Micromax, said that the partnership will enable millions of Indian consumers to enjoy “seamless connectivity through data usage, affordable call rates and other VAS services.”
“This partnership will further provide a major boost to better connectivity and internet adoption as BSNL’s pan-India network coupled with our innovative devices, backed by a strong channel and retail presence which will take these offerings across length and breadth of the country,” Taneja added.