Mumbai-based Quikr India Pvt Ltd, the company that owns and operates the classifieds site Quikr.com, has appointed Vineet Sehgal as its chief marketing officer (CMO). In his role, Sehgal will be responsible for the marketing strategy and plans across all areas including brand building, performance marketing, partnership and alliances at the company.
Commenting on his appointment, Pranay Chulet, founder and CEO of Quikr said, “Quikr is made in India and for India, and Sehgal has built his career scaling consumer businesses in the country so there was natural chemistry here. He knows the Indian consumer and he knows the Indian consumer on mobile.”
Sehgal has over 18 years of experience in marketing and business strategy across industries such as telecommunication, FMCG, banking and management consulting. Prior to joining Quikr, he was head – portfolio, programs and planning at Nokia India. He also founded the Nokia Money startup team and drove its growth from conception to market roll out. Before that, he was head – strategy, propositions and channels, commercial banking at HSBC Bank.
He had earlier also worked at companies like Cadbury, Accenture India, and Nestle India. Sehgal holds a MBA degree in marketing and finance from IIM-Calcutta, and a B.Tech degree in chemical engineering from IIT-Delhi.