Flipkart in damage-control mode, plans to offer sops to customers affected by glitches


Flipkart is planning a slew of measures to win back customers and vendors who were left fuming after several glitches marred the online retailer’s massive Big Billion Day sale on Monday.

The Bangalore-based company will now offer gift coupons for customers who were unable to buy products at advertised prices and earmark specific dates beginning tomorrow for vendors to showcase wares on the marketplace.

“We are sourcing additional stock in some categories or offering refunds,” said Mukesh Bansal, board member of Flipkart. For instance, the company is arranging for additional stock of televisions that will be offered to customers at the discounted prices. “Importantly, we are putting in place processes to ensure this does not happen again.”

Bansal, who heads fashion at Flipkart, said the company is using the data they got on Monday to make stock forecasting more robust. It is also in talks with payment gateways to ensure that transaction failures are not repeated.

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