Future Group and Amazon India have formed a partnership by which the retailer will sell its merchandise exclusively online, the companies said on Monday, the latest in a series of such moves by traditional Indian merchants.
Future Group is controlled by Kishore Biyani, known as the father of Indian retail. The group operates some of India’s biggest retail chains including Big Bazaar, eZone, Brand Factory and Home Town.
The alliance with Amazon is further evidence that traditional retailers in India have decided to join hands with e-commerce players rather than resist them. Croma, the electronics chain owned by the Tata Group, signed a similar agreement with Snapdeal.com last month.