E-commerce: One for all, all for one


The overall retail spending in India is around $500 billion out of which e-commerce, excluding the travel segment, makes less than one per cent of the same, which indicates that the industry is poised for huge growth in the coming years. It is expected to grow 8-10 times more than the current figure and this further implies that the industry would require more people to scale. With growing confidence in the industry’s growth potential and the increasing capital, the industry is looking at absorbing 6-7 times more number of people than it currently employs.

Being on a growth ride, we have ensured that we have a balanced workforce with experienced people who can take up a role hands-on, and can also train or groom the fresh talent that we hire going further. For people with a prior industry experience, we look at hiring from lateral industries such as the FMCG, consulting and other established organizations. We hire people irrespective of their backgrounds, provided they make a culture fit and have process scalability skills. We also hire fresh talent from institutes and are also looking at hiring global talent, especially for design related roles as that is still a niche talent segment in India.

We need more people in various functions such as technology, logistics or delivery, customer service or advisory and marketing. While technology is one of the most important aspects of our business, the logistics or delivery is the core. The logistics function needs people at all levels starting from unskilled labour to managers who can control the delivery processes as it’s not just about delivering the product, it’s also about creating a front-end experience for our customer.

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