Prime Minister Narendra Modi’s ‘Make in India’ campaign is emerging as a fad among young consumers and several online and offline retailers have started promoting indigenous products and brands to cash in on the trend.
“People aged between 16 and 35 are all asking for Make in India themed merchandise,” said Gautam Jatia, CEO at Emami Frank Ross that runs Starmark, a Kolkata-based large-format leisure retail chain. “We have asked our suppliers to work on the theme and come up new stocks on this line. The products shall hit the stores very soon.”
E-commerce company Shopclues has already launched a ‘Make in India’ section on its website promoting indigenous products and manufacturers, while another online retailer, Happily Unmarried, which specialises in unique funky apparels and accessories, plans to launch a ‘Make in India’ merchandise line of collection.
Customized printing company Printvenue said it has received a lot of requests for Make in India captioned products and it has already made a couple of design templates for mobile screens and laptop sleeves.