Just a mere positioning through Google Adwords during online searches of customers helped stem cell banking firm LifeCell to convert 65 per cent of leads to appointments using the internet. But not many small and medium enterprises (SMEs) seem to recognize the power of internet.
To bridge this gap, Google has announced its mission to digitize India by scaling up its pro-SMEs initiatives including launch of mobile apps to help them connect with potential customers online.
Majority of small and medium businesses in India have ignored the potential of Internet to grow and the challenge has been lack of awareness on its benefits and the know-how required to succeed online, said Suryanarayana Kodukulla, head of SME sales, Google India. “We have set a very ambitious plan of bridging this gap,” he added.
According to latest research conducted by Zinnov on behalf of Google, India has over 48 million small medium businesses and out of this over eight to ten million SMEs can immediately grow their business by advertising online.