The online advertising world is both exciting and challenging, as it often changes overnight. Blink, and you may miss out on a key development.
Smart players should position themselves ahead of the curve in 2015, strategizing and soaking in predictions about where the market will head next year. This approach will enable them to continue successfully building their business, whether as publishers, advertisers, or technology partners.
So what are some of the big ad tech marketing trends expected in 2015?