The Internet of Things is a hot and beautiful mess until it becomes the Internet of Everything. By 2020, the number of devices connected to the Internet is expected to exceed 40 billion.
1) Social Media 1.0 is dead. Social media becomes part of a digitally transformed ecosystem Real-time and content marketing becomes more sophisticated and portable Social becomes key hub for shaping customer experiences Social connects the Zero Moment of Truth and the Ultimate Moment of Truth
2) The future of search and SEM also lies outside of Google More than 88% of consumers are influenced by other consumers’ online comments. Customers are also starting searches in places such as Youtube, Pinterest and also in apps directly.