Hold on to your popcorn! Amazon has revealed yet another ambitious plan. Launched in 2010 as a new way to develop feature films and episodic series, Amazon Studios is a well known name for television series such as Transparent, Annie-nominated Tumble Leaf, and Mozart in the Jungle. Today, it has announced that it will begin to produce and acquire original movies for theatrical release and early window distribution on Amazon Prime Instant Video.
Similar to Netflix in many ways, Amazon Prime Instant Video lets instant streaming of prime movies and TV shows. Whereas it typically takes 39 to 52 weeks for theatrical movies to premiere on subscription video services, Amazon Original Movies will premiere on Prime Instant Video in the U.S. just 4 to 8 weeks after their theatrical debut. Amazon Original Movies will focus on unique stories, voices, and characters from top and up-and-coming creators.