Fashion e-tailer Myntra is set to launch its own version of parent Flipkart’s Big Billion Day sale during January 3-4. Called the ‘End of Reason Sale’, the event is targeted at getting a first-mover advantage during the time when brick-and-mortar retailers typically launch their ‘end-of-season sales’.
According to Prasad Kompalli, Myntra’s chief revenue officer and head of sales and marketing, there will be “mind-boggling discounts on premium fashion merchandise”, and much more during the two days. “I cannot share the details of the discounts that we will run at this point, but I can say that it will have all the elements to make it the biggest event for consumers,” said Kompalli. “It will certainly be the biggest sale that Myntra has held so far,” he added.