After getting strong footholds in consumer Internet space, Delhi based eCommerce marketplace has announced its debut in TV commerce with 50:50 joint venture with DEN, one of India’s biggest television distribution companies.
With this Snapdeal aims to create a multi-nodal electronic shopping avenue for customers. The channel is currently available for viewers on channel number 132 on DEN cable network and will be extended to other cable and DTH networks in the course of the next six months.
DEN Networks reaches about 13 million households in over 200 cities across 13 states in the country. Snapdeal will leverage this robust distribution network of DEN to provide customers easy access to the wide assortment of products across home, lifestyle and electronics categories with great value deals.