Bangalore-based technology and media startup Amagi – which facilitates geographic targeting of television advertisements has raised undisclosed amount of Series C round from Premji Invest, the family office of Wipro’s chairman, Azim Premji and a continuing investment from Mayfield Fund.
The investment represents a significant milestone for a company that has witnessed impressive growth over the past few years. The funds raised from this round will be used to bolster the company’s growth plans both in India and globally.
In India, the funds will be primarily used for expanding its geo-targeting network including addition of new channels to its bouquet. Having recently opened an office in Japan, Amagi also intends to use these funds to set up local offices in UK, Singapore and the US to expand its growing client base for its broadcast technology platform.