We have heard that Twitter is making another acquisition, with international growth and mobile marketing in mind. Sources tell us that Twitter is in negotiations to buy ZipDial, a startup founded in India that has honed in on a mobile use case that is unique to its home market and others like it. People who call numbers but hang up before the call is answered, using the action as a simple alert that doesn’t cost any money. That alert, in turn, becomes the basis for a number of other, commercial actions, and analytics to track everything.
The information we’ve been hearing pegs a deal between the companies at different stages. A few sources tell us that it has already closed, is in the region of $30 million – $40 million, and could be announced as soon as this week.