Only one in ten of the over 1 billion Indians reads English. But the country has 200+ million internet users out of which 100 million are active. That Indian internet companies need to engage the non-English speaking population in order to grow, it’s imperative to overcome the digital divide and enable rural India through customized benefits.
You don’t need a crystal ball to predict that the future of Internet in India is mobile and vernacular. The mobile-first internet growth will be inclusive of more rural & more women. A few digital players are launching their services in vernacular languages to expand their market. In November 2014, MakeMyTrip launched their mobile app in Gujarati, Tamil and Telegu. Snapdeal and Myntra have also rolled out multi-lingual websites to allow shopping for their products and services in more and more local languages.
In a similar bid, the renowned payment gateway provider CCAvenue has launched its Hindi, Marathi Gujarati, Bengali, Tamil, Telugu, Kannada and Punjabi. CCAvenue’s Multilingual Checkout Page will help merchants deliver a “localized” shopping and payments experience and reach out to all sections of consumers.