Trend of 2015 – Beacons

Beacon technology uses Bluetooth to sense the location of a device and work with apps to carry out certain operations. In the coming year, we may see several applications making use of this technology.

For example, McDonald’s is currently testing beacons that will deliver coupon offers, alerts, employment opportunities and customer surveys right as customers enter its stores. Microsoft’s 3D SoundScape headset relies on Wi-Fi and Bluetooth beacons placed in strategic intervals, to help the blind travel independently on roads and public transport.

Apple announced iBeacons in 2013 that could trigger actions based on where an iOS device is positioned. If well implemented, you could walk out of one room, have your AC switched off and as you walk into the next room have a TV switched on to play your favourite show.

To read about more trends click here


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