Messaging app Line recently launched Line Pay to allow users to transfer money and purchase items directly from the app. The service will also let users pay for goods when offline.
Payments via social apps are quite common in China and Korea, where WeChat and Kakao Talk are dominant players.
Globally, mobile payments through social apps is an emerging trend and we’ve already seen some early adopters including Snapchat. Facebook and Twitter are also working on in-app payment services on their respective platforms.
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