India’s stake seems to be rising in Twitter’s agenda. According to a report in Financial Times, the microblogging giant is planning to open a new research and design centre in Bangalore. This will be the company’s first such facility outside its home country US.
This follows the company’s recent acquisition of Bengaluru-based mobile marketing and analytics startup ZipDial. ZipDial will allow their company to take its Twitter feeds to large number of people who do not have smartphones, and even those who have smartphones but are frugal in their use of data. The relevant feeds come as SMSs to users based on their giving a missed call to a designated number. Twitter is also working towards boosting its business and revenues in India by partnering with one of India’s largest private sector banks.
Emerging markets like India, Brazil and Indonesia are said to be the key to Twitter’s growth. According to a report by market research firm eMarketer, Japan will boast of the largest Twitter population in Asia Pacific at 26 million, followed by India at 22.2 million users.